Deborah McCuiston is the Managing Director Learning and Culture at Alaska Air. Joining the company in 2006 as part of the airline’s startup team, Deborah has been instrumental in the design of key elements of the company’s award-winning brand and culture. Responsible for building Virgin America’s culture from the ground up, Deborah currently leads a team focused on engaging employees through delivering on the company’s employee value proposition. This includes key touch points in the employee journey map: onboarding, learning and development, leadership development, creative internal communications, exciting employee events and organizational strategy design. In 2016, Alaska Airlines acquired Virgin America. Through this merger and acquisition, Deborah is leading the culture and change management strategy and initiatives for Virgin America. Deborah holds a B.A. in Psychology, from Elon University and a Masters Degree in Organizational Development from The New School.